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Most LTL (less than a truckload) carriers operate on a hub system, taking each load to a designated city and then shipping it out from there with goods going to nearby destinations.
If you are willing to pay a premium, you can find a carrier that will bypass the hubs and bring your shipment straight to its destination. Often, though, your best bet will be to choose an air freight forwarder to get your shipment there on time.
Of course, the most cost-efficient strategy is to plan so that you don't need to use a rush service. In some cases, however, such as perishable goods, it is worth every penny.