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If the shipper and customer are unable to work out the dispute on their own, there are several other parties who may have an interest on one side or the other. They include the shipping broker (which may provide some limited insurance), both parties' insurers, the federal and state licensing authorities, and the Better Business Bureau.
However, the best solution is not to have the dispute in the first place. Dealing with unhappy customers takes up a shipper's time and energy, and dealing with an unhappy shipper can take its toll on the customer's wallet. Your best insurance against a dispute is a solid contract spelling out exactly what will be sent, where it will be sent, how it will be delivered, and who will receive it.