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One of the most effective ways to grow the customer base of your shipping company is to make sure your current customers are happy with the quality and service they receive for the price that they pay.
The higher a shipping company's rates, the better service a customer may expect. This is important to keep in mind when dealing with an unsatisfied customer.
If you can succeed in making your customer walk away satisfied with the transaction, they will be more apt to give you returning business the next time they are in search of the same services. Furthermore, if they have family, friends, or associates who need something shipped, they will be more likely to refer you to these potential customers if they were satisfied with the service they received from your shipping company.